BlueGreen Water Technologies was established in order to protect the world’s most precious and endangered resource – water. Most people take for granted that clean drinkable water will always be available when needed, but this is far from reality. As aggressively toxic bacteria (cyanobacteria/algae) steadily poison the world’s water supplies, the substance that is most critical to human, animal, and plant life is diminishing fast. BlueGreen has stepped up to stem this fatal loss.
We use cutting-edge technologies to selectively target and eliminate harmful cyanobacteria/algae without harming other life forms or leaving any chemical trace in the water. Our treatments rehabilitate vast tracts of water within days, restoring environmental balance and biodiversity – improving health and economies, and impacting the lives of millions of people around the world.
Our water formulations are market-approved and hard-tested in multiple markets, including Israel, the United States, China, and South Africa, and are certified internationally to meet the NSF/ANSI/CAN 60 standard for drinking water.*
*Applies to Lake Guard Blue and Oxy formulations
By deploying cutting-edge technologies and advanced analytics to track, trace, and analyze water bodies around the world, BlueGreen is also amassing a one-of-a-kind data bank and developing the expertise to resolve pervasive global water challenges – both those we know about today and those that will present in the future.
BlueGreen was founded by seasoned scientists who have decades of experience working at the cutting-edge of environmental science and microbiological disciplines. Together, we make a formidable team with the scientific clout, passion, and drive to clean up the world’s water – one water body at a time. Fuelled by our powerful R&D mechanism, in 10 short years we have registered 18 patents across the globe, are operational on every continent, and have carried out hundreds of applications on water bodies worldwide.
Spin leads BlueGreen's efforts in the Americas, focusing on lake and ocean restoration and blue carbon opportunities. He brings a wealth of experience from his roles as Managing Director of Helm Proman Methanol AG and President of Southern Chemical Corporation. Spin's background in methanol marketing and operations, coupled with his board positions at Austin Capital Bank and Andino Chemicals, provides a unique perspective for his leadership at BlueGreen.
Weisshaus has over 15 years of experience leading and performing research in academia and industry. He has spearheaded projects for the development and commercialization of computational platforms for crop enhancement and breeding. As VP of Innovation he led the development process for a novel line of products to tackle harmful algal blooms. Weisshaus has conducted field trials worldwide and managed regulatory and IP affairs, culminating in the launch of BlueGreen's current suite of commercial products.
Cohen is a seasoned Human Resources Management Executive with over 15 years of experience leading global HR strategy. She has built HR departments from scratch for organizations in various fields, including venture capital, high-tech, and industrial companies. Known for her ability to adapt quickly and implement effective change with continuous improvement. Cohen is also a consultant and coach specializing in global HR strategies. Her experience in fast-growing companies within dynamic environments equips her to lead BlueGreen's global HR efforts effectively.
Romano is a seasoned financial professional with extensive global CFO and business development experience across multiple industries. He has a proven track record in sales and upscaling businesses, notably leading a turnaround for NEC Corp. and contributing to the rapid growth of Intercure. Romano's expertise in AgTech, cybersecurity, and healthtech, along with his strong business understanding and risk management skills, make him a valuable asset to BlueGreen's executive team.
Pelz leads business development for BlueGreen in the USA, focusing on project development and management. He has developed large-scale programs for government agencies, utilizing new technologies to improve water quality. Pelz is passionate about pioneering programs that enhance the human experience and applies this passion to developing solutions that keep water clean, healthy, and safe.
Tsvibel is an operations expert with over a decade of experience managing operations for complex multinational corporations. He previously held supply chain management roles at Halliburton Oil & Gas and Nice Systems, overseeing global warehouses. His experience in industrial engineering and management, combined with his MBA, equips him to effectively manage BlueGreen's operations.
With over 25 years of experience in China's life science industry, Pu is responsible for launching BlueGreen products in the region. She co-founded XinTech (Bio Science), a boutique investment bank facilitating transactions between Chinese and Western Biomed companies. Her career includes executive positions with Syngenta China, Burrill & Company, Bayer China, and the Chinese Ministry of Agriculture, making her an expert in navigating the Chinese market.
A driving force behind BlueGreen's mission to tackle global water challenges, Harel co-founded the company and currently serves as CEO. With over two decades of experience in healthcare and climate tech, he is a seasoned leader and innovator. Under his guidance, BlueGreen has pioneered eco-friendly technologies to combat harmful algal blooms, solidifying the company as an industry leader. Harel is committed to corporate social responsibility and actively collaborates with environmental organizations and research institutions. His prior experience includes leadership roles in investment banking and legal counsel for major construction projects.
A passionate serial entrepreneur and innovator, Harel co-founded BlueGreen and serves as its Chief Science Officer. With nearly two decades of experience in R&D, management, and business development, he has earned over 20 patents across 17 countries. Harel's expertise spans environmental microbiology, quorum sensing, photosynthesis, and data science. He has successfully led business development initiatives globally and played a pivotal role in developing BlueGreen's Lake Guard™ technology, a groundbreaking solution for combating harmful algal blooms.
Vigodman brings over 25 years of experience leading global businesses and operations to his role as Chairman of BlueGreen's Board of Directors. He has served as CEO and president of prominent Israeli companies, including Elite, Strauss Group, Teva Pharmaceutical Industries, and ADAMA Agricultural Solutions. His expertise extends to the public sector, where he has served on the Israel Securities Authority Governing Board and advisory committees for the Bank of Israel and the National Economic Council. Vigodman's focus lies in life science and climate change, utilizing his experience to promote novel technologies and businesses.
Hoffman joined BlueGreen as a board member, bringing his experience as a serial angel investor and a well-recognized internist in Houston, Texas. He is affiliated with multiple hospitals in the Texas area, including Baylor St. Luke’s Medical Center and Houston Methodist Hospital. He received his medical degree from Baylor College of Medicine and has been practicing medicine for over 30 years, contributing his medical expertise to BlueGreen's board.
Appelbaum is a co-founder of BlueGreen and currently serves on the company's board. He is also the owner of an Israeli investment company specializing in trade and manufacturing. Appelbaum's extensive experience includes serving as executive chairman or director on the board of multiple private and public companies. Notably, he has held the position of Chairman of the Board of Discount Underwriting and currently serves as a Director in Discount Capital Markets, subsidiaries of Discount Bank. He previously held senior executive positions in the Israel Corporation, HP Israel, and the Israeli Finance Ministry.
Stern brings over twenty years of experience in Growth Equity and Venture Capital investing, focusing on Israeli-related companies. He spent seven years as a partner at Shamrock (Disney family), building the Israeli investing team and facilitating four IPOs. Stern also served as a scout for Kleiner Perkins and a senior international advisor to the Pritzker Group. His operational experience includes serving as CFO of Adgorithms, an Israeli AI marketing company he helped take public. Stern joined OurCrowd in 2017 as head of Portfolio Management, overseeing a global portfolio of over 250 companies. He has led or participated in over 350 financing rounds, raising over $3 billion for startups and growth companies.
Kaplan is the Chairman of BlueGreen's Advisory Board. He is renowned for his research on the mechanisms driving ecological processes, such as the CO2 concentrating mechanism in algae and cyanobacteria, and the response of photosynthetic microorganisms to changing environmental conditions. Kaplan has published over 170 research papers, written scientific reviews, and obtained patents. He has served in leadership roles at research centers and on national and international research panels, contributing his expertise to BlueGreen.
Lazar is an Advisory Board Member at BlueGreen. His research focuses on geochemical and biogeochemical processes at natural interfaces. Lazar's expertise covers various geological environments, including stromatolites, coral reefs, and open seawater columns. He has applied his knowledge to practical projects like assessing the environmental health of coral reefs and serving on Lake Kinneret's scientific steering committee, providing valuable insights to BlueGreen.
Shaham served as Director General and Chairman of the Board of the Governmental Authority for Water and Sewage in Israel. He was responsible for managing Israel's water resources, formulating water policy, and overseeing the regulation, planning, and development of the water economy. He led the Hula Valley Rehabilitation and Re-flooding Project. Shaham's expertise in water resources analysis and strategic consulting provides valuable guidance to BlueGreen.
Abramov has held executive positions in leading global companies, such as Baran Group and ADAMA Agricultural Solutions. His experience spans various technological fields, including energy, water, material science, and chemical processes. Abramov has led major organizational and operational transformations to improve performance in project management, supply chain operations, and innovation. His expertise in technology and leadership contributes to BlueGreen's strategic direction.
Guy Morgenstern is a technology advisor to the executive team at BlueGreen Company. With over 20 years of entrepreneurial and tech leadership experience, he specializes in digital transformation through AI and Remote Sensing technologies. Guy excels in spearheading R&D initiatives, making complex ideas commercially viable, and navigating technology and product strategy to drive innovation and growth.
As a responsible corporate citizen, BlueGreen is dedicated to promoting UN SDGs in all our spheres of influence.
